Alle Beiträge von chris

“Die künftigen Erlösmodelle für “Social Networks – So wird die Zukunft aussehen”

“Die künftigen Erlösmodelle für Social Networks – So wird die Zukunft aussehen” – in seinem Blog zeigt er mögliche “Neuerungen” in der Entwicklung von Erlösmodellen in Blogs dar.

Darunter solche Sachen wie Mund-zu-Mund-Propaganda (seit Neuestem “Word-of-Mouth Marketing genannt), Crowdsourcing,  Social Commerce, Live shopping und Shopping Clubs.

Dass die Internet-User schon als Testobjekte benutzt werden, wie bei Weiterlesen

“Don’t create new social networks – use facebook and co!”

Die Aftenposten in Norwegen hat es gut vorgemacht: 2006 mit einem eigenen Forum gestartet, 2007 das ganze in eine eigene selbstständige Social Community umgewandelt, ist sie sich 2008 doch wieder eingeschwenkt zu einem Forum. Warum?

Die Aftenposten hat gemerkt, dass eine SocialCommunity zwar ein sehr effektiver Traffic-Boost ist, aber sehr wenig mit dem eigenen Blatt zu tun hatte. Was für eine Aufgabe kann eine SocialCommunity (in Abgrenzung zu einem Forum) übernehmen, außer Kontakt unter seinen Mitgliedern zu halten? Keine, laut Aftenposten. Zudem litt die Aftenposten aufgrund Weiterlesen

Maslowsche Bedürfnispyramide und Rohde&Schwarz

Rohde und Schwarz haben ein mithilfe von dritten ein Gesundheitsstudio aufgebaut. Es umfasst an sich ein vollständiges Fittnesstudio, inklusive verschiedensten Kursen und sozialer Betreuung. Ein ehemaliges Vorstandsmitglied begründete die Entscheidung für solch ein sog. Inhouse-Fitness-Center (also ein Fitness-Studio im Betrieb) mit der Maslowschen Bedürfnispyramide. Um die Fluktuation der Belegschaft so gering wie möglich zu halten, reiche es nicht aus, Weiterlesen

Obamas first attest of ethical integrity

President Barack Obama, Source: www.barackobama.com
President Barack Obama, Source: www.barackobama.com

He will close Guantanamo in a year. What could be a better start in his first term as closing Gitmo. But – what shall we do with the people? Schäuble said, that we shouldn’t take one of them. Why? Isn’t it fair to let them into our city and get in touch with them? Where is our so called integration to society? It’s our best chance to test it.The Project Guantanamo was one of the detestational pojects of Mr Bush. Gitmo let us all fell in grace with the arabian world – and with our own moral. It’s just right, that Obama closes this project. It’s is first attest of moral principles and a first step of reconciliation with the arabian world.

Where is the german Obama?

Barack Obama
Barack Obama, President of the United States of America; Source: www.barackobama.com

He´s everywhere: The man of hope. The man of the future. He achieved the hearts of many Americans and the rest of the world. I´m a little bit jealous of the American people. They have a president who understands to call up millions of people. Who do we have? Dr. Merkel? Steinmeier? They don´t have any chance to call us up. They didn´t achieve the hearts of many Germans or the rest of the world.

Okay, you could say: “Hey, you had such an influential, such an effecting person. But he was negative: Hitler!”. These two persons just have one thing in common: both have  mobilized hundred-thousands or millions of people. But – why? Just because of their personality. I´m not quite sure, if Obama´s programme is just the best, but he can advertise himself and his programme in a fantastic way. It´s a fact, that Hitler´s programme was anything else but progressive,  constructive or positive.  And I think – because of that German former chancellor and president there is a frightening towards politicians who can manipulate in such a way. And maybe that´s one of the reasons why our politicians – like Merkel or Steinmeier – are so boring. But, wait: once there was a big person who was better than the others: Gerhard Schröder. But, anyway: We have to destroy this frightening and should copy the Obama-Story! We need somebody who wakes us up, who catches us and brings us back to life! We need a German Barack Hussein Obama!

Bundesmedienpreisverleihung – Sustainability

“Ich wusste nicht, was mich hier erwartet” – Marcel Reich-Ranicki. Everybody´s topic at the moment: Sustainability. Not just an ecological, but everything: “Are you gonna be sustainable with your africa-topic?” This word is just used in every case, that´s nearby.
What the hell does this word mean? It´s nothing and everything – everybody use it. Please, please: if you´re talking about Sustainability – use it in the context of the tripple-bottom-line!
The laudator talked about “das Hordensyndrom der Journalisten”: If there´s a big topic down there in africa, then journalists will come and report. This topic is at all media in this time. Then – some seconds later – nobody´s interested of this topic: they have got a new one.
So, regarding the sustainability-topic it seems to be the same. But it´s not just the gaggle of journalists but the gaggle of politics. The word “sustainability” was so often used this evenig – it´s frightening. I´ve got the feeling, that it´s just used to be on top, to use the slang of post-modern times. And then – in some month, nobody will be interested in this topic.

So, if you´re using this word – use it in the right context. An journalist was asked by moderator: “Are you sustainable with your africa-project?” I was shouting by myself… !!!

My first impression of that Bundesmedienpreisverleihung 2008 of the BMZ.